Mauro Fanfoni MarkCom; Editor; Digital P.R. 

People no longer travel just to  see  a place, but to  be part of it  — inside a photo, framed in a recognizable setting, ready for social media.Contemporary tourism thrives on  global backdrops  — monuments, beaches, skylines — that have become the stages of our digital identity.In this new travel aesthetic, the photograph is no longer a memory  after  the experience, but  the very reason to embark . “I wanted to recreate that photo I saw on Instagram,” admits a traveler in

The Value of Friendship at Work (or: How to Survive the Open Space Without Becoming a Serial Killer)

Why is September the New Year for professionals?

Rome, the Orthogonal Hall of the Baths of Diocletian hosts the Museum of Salvaged Art

Every year, as punctual as the mosquito buzzing in your ear at 3 a.m., it arrives: the August vacation. An all-Italian tradition, almost...

How Marketing influenced our daily live ( even if we don’t realize it )

Are We Living Through the Fourth Industrial Revolution?

Zara's invisible marketing

Fashion to taste: a new way of communicating, when style is put on the plate

We don’t always get What We Want — and that’s (Almost Always) a good thing

The exhibition “Orizzonti | Rosso” PM23 has opened in Rome in the space of the Fondazione Valentino Garavani and Giancarlo Giammetti in...

Artificial intelligence is everywhere: it tells us what to eat, what to watch, what to buy… and sometimes even who to love (thanks,...

When You Feel Lost (And Google Maps Can’t Help You)

What if dreams don't come true? Don't worry, there's always plan B (or C... or Z)”

There’s a universal truth that no one teaches us in school: sooner or later, something will go wrong. And we’re not talking about...

In the great circus of professional life, there are those who persist in believing that success comes only with the sweat of the brow,...

There is a language that does not need words to be understood, that crosses time, cultures and generations: it is the language of...

Have you ever opened LinkedIn with the sole intention of updating your CV, but ended up in a vortex of motivational acronyms as enigmatic...

Some people experience a flight as a moment of relaxation, and others experience it as a pressurized gladiator arena at 10,000 meters....

We live in an era where appearance often trumps substance. In a world ruled by social media and polished images, the concept of “brand”...