Mauro Fanfoni MarkCom; Editor; Digital P.R. 

Artificial intelligence is everywhere: it tells us what to eat, what to watch, what to buy… and sometimes even who to love (thanks,...

When You Feel Lost (And Google Maps Can’t Help You)

What if dreams don't come true? Don't worry, there's always plan B (or C... or Z)”

There’s a universal truth that no one teaches us in school: sooner or later, something will go wrong. And we’re not talking about...

In the great circus of professional life, there are those who persist in believing that success comes only with the sweat of the brow,...

There is a language that does not need words to be understood, that crosses time, cultures and generations: it is the language of...

Have you ever opened LinkedIn with the sole intention of updating your CV, but ended up in a vortex of motivational acronyms as enigmatic...

Some people experience a flight as a moment of relaxation, and others experience it as a pressurized gladiator arena at 10,000 meters....

We live in an era where appearance often trumps substance. In a world ruled by social media and polished images, the concept of “brand”...

After years spent in the spotlight, in the hands of celebrities, influencers and obsessed collectors, a historic Birkin breaks the...

In recent years, the boundary between fashion and design has become increasingly thin, to the point of blurring into a creative dialogue...

Sentiamo molto spesso parlare di Immagine Coordinata o Corporate Identity ma di cosa si tratta? In pratica l’Immagine Coordinata detta...

The crisis in the luxury market is undoubtedly a complex topic that can be influenced by various economic, social and cultural factors....

What do I do? I build a solid and meaningful relationship between brands and users In the world of modern marketing, the fusion between...

Yes, communication and marketing are closely linked and significantly influence each other. Here is how and why these two concepts are...

The capital tries the card of reconstruction to make people understand the grandeur of the past: one can be in favor or against these...

Today I want to talk to you about the importance of personal branding, because I believe that each of us has a unique value to offer the...

Creativity is a gift we all possess, but we often underestimate its potential in the business world. When we are faced with a challenge...

In our communication, both verbal and non-verbal, it is essential to use "magnetic" words and avoid "toxic" ones. Magnetic words are...

Today technology and social media can be incredible tools for us to connect and share positive experiences! We live in an age where...