Italy ↔ Brazil
MAURO
FANFONI
Marketing, strategic communication and business development between Italy and Brazil.
I build connections, bring out the value of projects and turn opportunities into lasting professional relationships.
Three areas of expertise, one integrated approach.
Marketing
Positioning, value proposition and initiatives aligned with your audience and market.
Strategic communication
Identity, messaging and relationships that give people, businesses and projects a distinctive presence.
Business Development
Identifying opportunities, developing partnerships and building professional relationships between Italy and Brazil.
Relationships, projects, collaborations
A selection of organisations I have worked with throughout my career in marketing, communication, media, tourism and international relations.
POLTU QUATU
From listening to action.
Listening and context
Understand the objectives, stakeholders and market.
Strategic direction
Define priorities, positioning and messaging.
Connections and development
Connect expertise, partners and opportunities.
Implementation and review
Support initiatives and assess their outcomes.
PROFILE •
International experience, practical insight.
ARTICLES •
Articles
Granado and Phebo: when a brand needs to find its independence to grow
Sometimes, growing a brand requires the courage to separate it from another successful brand.
Read the article ↗Massimo Dutti in Rome: when a building becomes part of the marketing
A shop can tell a brand’s story before anyone steps inside. That is what comes to mind when I consider Massimo Dutti’s decision to open in central Rome: when retail meets a historic building, the location becomes part of the message.
Read the article ↗August: the month when everyone seems happy (at least on social media)
August has a particular talent: it can make us believe the whole world has moved to the seaside. Open a social network and you will find perfect sunsets, drinks on the beach and smiles that seem straight out of an advertising campaign.
Read the article ↗Influencers and journalists: let’s stop confusing their roles
In brand communication, influencers are sometimes credited with almost unlimited power: create a strong piece of content and visibility, sales and reputation seem ready to follow together. The reality is more complex.
Read the article ↗Reading fatigue in digital content: a communication challenge
In marketing, we discuss tone of voice, conversion journeys and performance indicators. We should give equal attention to a very practical question: how much effort are we asking of the reader?
Read the article ↗How marketing influences our everyday lives
We choose a coffee, open an app or walk into a shop. These seem like simple actions, but each takes place within a designed environment: colours, packaging, words and routes help shape what we notice and how we interpret it.
Read the article ↗The future of podcasting in marketing and communication
The voice creates a particular kind of relationship. It can accompany us as we walk, travel or go about our day, and makes room for a more considered story. This is one reason I find podcasts an interesting format for communicating about businesses and projects.
Read the article ↗The role of a press office in today’s media landscape
An effective press office helps a business enter public debate with relevant, verifiable and timely information. Its work begins long before a press release is sent: it requires knowledge of the organisation, attention to the context and professional relationships built over time.
Read the article ↗I am a marketing and strategic communication consultant with more than twenty years’ experience between Italy and Brazil. I help businesses and projects define their positioning, develop their messaging and build professional relationships. My career combines communication leadership, team coordination and the management of initiatives across corporate communication, tourism, media and B2B. I connect identity, objectives and stakeholders, translating strategic direction into consistent action. I bring practical experience and an understanding of context to every project: understanding people, recognising opportunities and building connections that support development.
I have held leadership and coordination roles across different sectors, working in corporate communication, media relations and digital marketing.
Between Rome and São Paulo, I support projects that bring markets, cultures and professional networks into dialogue. I work in Italian, Portuguese and English.
Let’s talk about your project.
Have a project to develop, a positioning to define or new relationships to build? Get in touch: let’s start with your context and the objectives you want to achieve.
© 2026 Mauro Fanfoni · Italy ↔ Brazil