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CURRICULUM VITAE

I build "marketing strategies", "communications" and "public relations" for Companies and Brands

 

If you are looking to grow your company and increase your visibility in today's competitive market, you are in the right place!

I create "strategies" on/off line, to help you create, strengthen and revitalize your brand.

My goal is simple: "increase revenue" and improve your media presence and "online visibility".

With my support, you will be able to stand out from the competition and reach a wider audience.

I am here to make you more visible and to guide you through the complicated process of building your "business reputation".

Contact me today to find out how we can help you achieve your business goals!

Temporary Project Manager - Câmara de Comércio Italiana de São Paulo - Italcam - Anuário Yearbook  Ed. 2024 - Rome/São Paulo,  2024
Coordinated the graphic and editorial redesign of the 2024 Eurocamere Yearbook between Italy and Brazil, enhancing its institutional visibility and reach (+35%).
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Project Manager - WEcommunication - Sao Paulo, 2021/2023
Designed and managed integrated digital projects: +40% visibility & engagement; revenue growth; omnichannel strategy. Team leader Political Campaign Dep. Fabio Porta elected in the Foreign Constituency, division B (South America) proclaimed on October 4, 2022.
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Digital Creative Communicator - Forme&Superfici Srl - Rome, 2021
​Defined a content marketing strategy for a tailor-made design company, generating a 50% increase in engagement and organic traffic.
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Digital Creative Communicator - FutureFly Srl - Milan, 2020/2021
Developed a multichannel communication strategy for an HR-coaching startup, achieving a 25% increase in qualified B2B leads within 6 months.

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Media Manager Italy - IGLTA Convention Milan 2020 - Milan, 2019/2020

Managed Italian communications for the first LGBTQ+ travel convention in Italy, securing over 60% media coverage and activating 10+ partners.

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Marketing & Communication Specialist - Optima Naturals Srl - Gallarate, 2019/2020

Created and managed digital projects to launch natural products on e-commerce and social media, leading to a 20% boost in online sales.

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PR  & Communication Manager/Executive Editor Q Mag - Sonders and Beach Group Italia Srl - Milan, 2018/2020

 Developed omnichannel campaigns and led media projects (QMagazine), increasing collaborations by 35% and managing a team of four.

 

Marketing & Communication Manager - HOEM - Home Emilia cooperative/Paisley43122 project  - Parma, 2017/2020

Curated brand identity and communication for a fashion/design digital concept store, promoting emerging designers and artisans from Emilia.

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Project Communication Manager - CantabriaLabs DifaCooper Italia SpA, - Varese, 2017

Planned and launched the B2B “Amenities Kit” project for the wellness channel, activating over 50 commercial contacts in the tourism sector.  

 

Executive Editor  Living by Adamis, Ethos On, La Beautic Mag - Adamis Group Italia Srl, - Rome/Milan, 2008/2018 

​Led media strategies and editorial projects for beauty retail clients (LVMH, L’Oréal, Armani), managing a team of 10 and increasing brand awareness by 40%.

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Partner – MRComunicazione, PR Consulting Agency  - Roma/Milano/Taormina/Dresda/NewDelhi/Jakarta, 2002/2012

Managed integrated media plans for lifestyle and tourism clients, promoting institutional destinations (Incredible!ndia, Indonesia).

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Contributor - Various  Rome/Milan 2001/2019 

Contributor to lifestyle and design magazines (A.D., Vogue Italia, CasaMiaDecor, CasaNaturale, Casa&Stili, DentroCasa, DOVE, HomeComfort, IoDonna, LaMiaCasa, YoDona, MUST, SpecchioEconomico, Ville&Casali).

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Editor in chief - Edicomp SpA  – GEO Travel Magazine - Rome 1999/2001

​Launched a B2B travel magazine and organized national e-tourism conferences with over 200 participants and the release of a monographic guide.

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Communication Manager -  Sitcom SpA /TV Editor of MarcoPolo TV Channel - Rome/Milan1997/1999

​Built partnerships with tourism boards, airlines, and hotels for the launch of Italy’s first travel TV channel.

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Contributor - Editoriale Travel Srl Pubblisher/Editor - Quotidiano Travel daily news - Rome/Milan1993/1997

Contributor to travel,  lifestyle, tourism, society.

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Contributor - Ciuffa Editore Srl - Rome1992/1996

Contributor to fashion, lifestyle, architecture, design, society.

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Communication & Image Manager - Odorisio SpA, - Rome 1990/2002

EDUCATION, MEMBERSHIP, AWARDS
University of Ferrara – Faculty of Economics and Business Management 

Masters in “Impresa 4.0” – “Digital Marketing”

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​University of Rome “La Sapienza”

Graduated in Architecture under the old dispensation, specializing in two areas: History of Art and Interior Designers.

Final thesis: Experimental project for a goldsmiths' school at the Palazzo Crivelli, 

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Regione Basilicata

Award as best Basilicata's travel reportage, published on 2011

LANGUAGE & DIGITAL SKILLS

Mothertongue italian

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English: fluent, read/write/speech

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Portogues: fluent, read/write/speech

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Strong expertise in Mac and Windows area. Programs: office, management, web, multimedia and graphic.

  • Integrated communication project management

  • Marketing & branding strategies

  • Digital communication & social media

  • Content marketing & storytelling

  • Public relations & media relations

  • Copywriting & editing

  • Events & conferences

  • Leadership & HR management

  • Knowledge lifestyle, tourism, fashion, beauty, and IT

FURTHER INFORMATION

EDGE - Italian Manager Association GLBT Member since 2018

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FERPI - Italian P.R. Association Member since 2016

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College of Journalists  - Member n. 070064
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