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Inclusive marketing

Definition of inclusive marketing

While for some it means capitalizing on momentary popularity, inclusive marketing sends a very positive message to the world as it directly engages with people and recognizes the values, feelings and urgency they may reject or embrace to act sex. Furthermore, with this attitude, brands position themselves as responsible for the paradigm shift, which is of course also reflected in perception, new customer acquisition and other market factors.

For advertisers and marketers, creating a comprehensive marketing plan should be a top priority and not an easy task. Consumers are increasingly accepting of inclusive marketing: According to a study of 5,131 consumers conducted by Amazon Ads and Environics Research in five major global regions, 44% of respondents said that diversity, equity and inclusion ( DEI) has become increasingly important to them over the past three years.

Importance of inclusive marketing in today's world

Although for some people this means taking advantage of a moment of visibility, inclusive marketing carries a very positive message for the world, as it dialogues directly with people, recognizing their values, feelings, urgencies, which can repel actions or embrace them. In addition, with this attitude, the brand positions itself responsibly in the face of changing paradigms, which certainly reflect on the way it is seen, winning new customers, among other market factors. For advertisers and marketers, crafting inclusive marketing plans should be a top priority, and is not an easy feat. And consumers are becoming more attuned to inclusive marketing: According to a study of 5,131 consumers that Amazon Ads conducted with Environics Research across five key global regions, 44% of survey respondents say that diversity, equity, and inclusion (DEI) has become increasingly important to them over the past three years.

Strategies for implementing inclusive marketing in your business

A genuine inclusive marketing strategy should include diversity & inclusion throughout your workforce. Pretending that your brand represents values and social inclusion whilst your boardroom comprises middle-aged white men will no longer cut it. Advertising is a display of stories of people’s life experiences. So, to create those stories, marketers need to walk in their customer’s shoes. And the further removed the brand is from its audience, the more difficult this becomes. A truly effective inclusive campaign starts with understanding the customer profile and the marketplace. Clients want to do business with companies that understand their unique economic, political and cultural perspectives. Brands need to equip themselves with cultural intelligence to understand what is appropriate or will offend. What are their customers experiencing? What is culturally and emotionally meaningful to them?

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