Fashion to taste: a new way of communicating, when style is put on the plate

Once upon a time there was a dress. Then came a perfume, a pair of sunglasses, a bag. And now? There is also a cappuccino with a logo engraved in the foam. Fashion is hungry. And not for trends.

From breakfast in a Prada café to a gourmet dinner by Gucci, today the boundary between the catwalk and the plate is more blurred than ever. Fashion brands are no longer content to dress us: they want to feed our senses, win us over at the table, seduce us with an experience that smells of vanilla, luxury and storytelling.

Welcome to the kingdom of fashion food.

This is where design meets dessert. Where the pattern of a collection becomes the graphics of a box of chocolates. Where the menu tells the philosophy of a brand, and a cup of coffee turns into an aesthetic manifesto. But why all this? Why does a fashion house decide to open a restaurant instead of launching a new line of jeans?

The answer is simple: because elegance today is eaten with the eyes, tasted, photographed. And shared!

And some brands are doing it with style

Louis Vuitton, for example, recently opened its restaurant Mory Sacko at Louis Vuitton in Saint-Tropez, where haute cuisine meets haute couture. An exclusive experience that reflects the brand's obsession with excellence, detail, and jet-set imagery. And for summer 2025 there are also branded ice cream cones created through the collaboration with a famous ice cream shop in Forte dei Marmi.

Dolce & Gabbana, on the other hand, has chosen another path: bringing Sicily to the world through a food collection that includes artisanal panettone, liqueurs, pasta and preserves. The packaging? A visual feast that recalls majolica, lemons and baroque — a pure declaration of love for Italian tradition, signed with the unmistakable style of the house.

And Ferragamo? The Florentine maison has its roots in its land and celebrates them at the table, with Il Borro Tuscan Bistro, a project that combines fashion, organic wine and quality Tuscan cuisine. A true ecosystem of beauty and goodness, which tells the holistic vision of the brand: elegance is also sustainability, short supply chain and authenticity.

Fashion and food speak the same language: that of desire

A well-plated dish is like a well-composed outfit. A minimalist boutique is like a starred restaurant: every detail speaks, suggests, invites. And so, while you savor a dessert inspired by the colors of the new spring-summer collection, you realize that true luxury is not just what you own, but what you feel.

The future? It is multisensory!

And the brand that knows how to light up sight, taste, smell and heart... is what remains. Because the flavor of an authentic experience, in the end, beats any hashtag!