Mauro Fanfoni MarkCom; Editor; Digital P.R. 

People no longer travel just to  see  a place, but to  be part of it  — inside a photo, framed in a recognizable setting, ready for social media.Contemporary tourism thrives on  global backdrops  — monuments, beaches, skylines — that have become the stages of our digital identity.In this new travel aesthetic, the photograph is no longer a memory  after  the experience, but  the very reason to embark . “I wanted to recreate that photo I saw on Instagram,” admits a traveler in